Join us a we explore how businesses increasingly find themselves competing digitally, even ahead of AI. As such they need more than the Scrum and scaling practices that have been the bedrock of the Agile Coaching industry. Being able to respond fast is no longer enough, they also need to respond where it matters most. To continue coaching businesses to agility, there is an opportunity for Agile Coaches to more explicitly integrate agile delivery with customer insight.
This masterclass is aimed at Agile Coaches with interest and/or experience in drawing valuable practices for their clients from the adjacent domain of Product Management. For practical applicability, it explores one potential strategy, namely coaching Product Owners to become Product Managers.
Learning Outcomes:
- Be familiar with the domain of Product Management, first established in retail and now widely leveraged by digital giants and startups
- Be able to explain how a Product Manager is the same or different to a Scrum Product Owner
- Validate that coaching from product ownership to product management is a potential value lever for agile coaches
- With the help of peers determine strategies against likely challenges when coaching from product ownership to product management.
Level 3 Master
Mr Benedict Martin
