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Agile market research is expanding fast in consumer markets, where connecting with customer audiences early and often in the product development cycle provides increasing customer centricity. It’s an exciting field that means product marketers no longer need to be tempted to make decisions based on opinion or historic scenarios. They can ask the target audience and receive results in just a few hours.

Agile marketing has emerged as a way for marketers to continually innovate, create, and respond to change.

There has been lots of talk about ‘the great resignation’ and how the workplace is changing alongside the uncertainty COVID has brought over the last 2 years. Following the second annual State of Agile Culture report, we decided to ask the community if they had a story to share about the impact this time had on them, and their personal growth in agility.

Discussions abound on whether Agile is a mindset or a method, and agilists generally agree that applying the process, or method, of agile isn’t enough. We can restructure our teams, divide our work into timeboxed sprints, and add a cadence of team meetings, but if we don’t change the way we think then overall success tends to elude us.

What are the skills and abilities needed in an agile workforce? This was one of the key questions we asked in our previous blog on Agile HR. Building an agile workforce has been identified as crucial for preserving organisational competitiveness and promoting agility.   But first, what is an agile workforce?  

Hear Peter Coesmans' thoughts and main takeaways from Agile2024 – the European Experience.

This blog is based on the interview with the Agile Business Consortium’s Andrew Craddock and APMG’s Richard Pharro. AgilePM for Scrum is a brand new business agility solution designed for people using Scrum who also have a need for project-based working, and for project managers who need to embrace Scrum for team-based working.

This 5th State of Agile Marketing Report from AgileSherpas provides a close look into the current state of trends about the benefits and barriers to lasting agility for marketers.