Agility in Marketing SIG
Marketing plays a pivotal role in aligning organisations with customer needs, responding rapidly to change, and driving purposeful growth. Adaptive planning, cross-functional collaboration, data-informed experimentation, and delivering value early and often are just some of the ways that marketing contributes to organisational agility.
The Agile Marketing SIG is a new home for the work of the Agile Marketing Alliance, which has led and shaped global thinking on agility in marketing and formed through the development of the Agile Marketing Manifesto. This Special Interest Group provides a continued space for marketing professionals to explore, shape, and apply agile values and principles to their own practice, whilst also finding ways to lighten the load.
Led by a dedicated steering group of volunteers, the Agile Marketing SIG creates opportunities for marketers to learn from one another, share practical insights, and participate in events and conversations that move agile marketing forward.
Log into your Agile Business Consortium account today to explore our online communities platform, or click the join button below, to receive a quick start guide to getting started in the Agile Marketing SIG space.
To find out more, read our Special Interest Group Terms of Reference.
Highlighted Agile Marketing Resources
Where can you find us? - Upcoming events
Events
Steering Group of Volunteers
Elizabeth Venter
As a passionate agilist, Elizabeth guides organizations and teams in adopting agility to support the delivery of measurable business outcomes. As a marketer and strategist by trade, with global work experience on both the agency and client sides, Elizabeth understands the full marketing environment and the constant demands being placed on all levels of the marketing organization.
During her time as the Global Digital Marketing Manager for Ford Motor Company, Elizabeth and team took a more Agile approach to designing and delivering a Global User Experience in only nine months. This experience taught her the value of taking a prioritized, iterative approach allowing for experimentation, testing, and fast feedback from markets and customers.
2017 was a key turning point in Elizabeth's Agile journey. While leading an enterprise-wide Lean-Agile implementation at Mercedes-Benz South Africa, she decided to certify as a Scaled Agile Program Consultant (SPC) in 2018. Elizabeth is an energized and engaging change agent, coach, and trusted advisor, with several successful Agile implementations under her belt.
She exhibits a spirit of constant learning and holds several accreditations including ICAgile's Certified Professional in Business Agility designation, along with an Enterprise Business Agility Strategist qualification through Agility Health.
- Website:
- www.agilesherpas.com/about/elizabeth-venter
- LinkedIn:
- https://linkedin.com/in/lizventer/
George Lellis
George is a marketing and transformation leader who helps companies pivot to digital-first, naturally agile, AI-ready commercial operations for optimal customer engagement.
He has been extensively working with agile teams and infused his enthusiasm for agile with multiple stakeholders at all levels after being certified with SAFe (POPM, Agilist) and IC-Agile (ICP-MKG & ICP-LEA). During the pandemic, he worked for a mid-size medtech company’s first Centre of Excellence (CoE) and his passion for marketing agility has manifested in becoming a founding member of Agile Marketing Alliance and an active contributor to the community’s global development.
George was part of the development of Agile Customer-Centricity Manifesto and Agile Finance Manifesto and also translated the Agile Marketing Manifesto into Greek.
He is an MBA instructor at the University of London and Fellow of the Chartered Institute of Marketing (CIM). George has been a Chartered Marketer for more than 10 years, and is also a Fellow of the Institute of Digital Marketing. George is also a board member of the UK CIM’s Chartered Marketeers, and of the NL Agile Marcomms Consortium.
He keeps himself more agile at sea and when composing music or playing with bands. He is a WSET-level wine connoisseur and hopes to advance his growth mindset with next generation AI and superb human skills to connect and collaborate.
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