Agility in Marketing SIG
Marketing plays a pivotal role in aligning organisations with customer needs, responding rapidly to change, and driving purposeful growth. Adaptive planning, cross-functional collaboration, data-informed experimentation, and delivering value early and often are just some of the ways that marketing contributes to organisational agility.
The Agile Marketing SIG is a new home for the work of the Agile Marketing Alliance, which has led and shaped global thinking on agility in marketing and formed through the development of the Agile Marketing Manifesto. This Special Interest Group provides a continued space for marketing professionals to explore, shape, and apply agile values and principles to their own practice, whilst also finding ways to lighten the load.
Led by a dedicated steering group of volunteers, the Agile Marketing SIG creates opportunities for marketers to learn from one another, share practical insights, and participate in events and conversations that move agile marketing forward.
Log into your Agile Business Consortium account today to explore our online communities platform, or click the join button below, to receive a quick start guide to getting started in the Agile Marketing SIG space.
To find out more, read our Special Interest Group Terms of Reference.
Highlighted Agile Marketing Resources
Where can you find us? - Upcoming events
Thursday 22 January · 4:00pm - 5:30pm GMT - Strategic Agility: Staying Nimble Without Losing Strategic Coherence
Steering Group of Volunteers
Elizabeth Venter-Botha
Elizabeth Venter-Botha is a global leader in Agile Marketing transformation. With over 20 years of experience driving change for blue-chip organizations, she specializes in helping marketing leaders and teams build resilience, clarity, and measurable results through agility.
Recognized as a Business Agility Ambassador and a trusted strategic advisor, Elizabeth has guided complex transformations across industries, including insurance, financial services, technology, and automotive. Her career spans leadership roles at Ford, Avis, and NTT, and today she partners with executives and teams to connect strategy to execution, foster innovation, and create adaptive, human-centered ways of working in a technology-driven age.
- LinkedIn:
- https://linkedin.com/in/lizventer/
George Lellis
George is a marketing and transformation leader who helps companies pivot to digital-first, naturally agile, AI-ready commercial operations for optimal customer engagement.
He has been extensively working with agile teams and infused his enthusiasm for agile with multiple stakeholders at all levels after being certified with SAFe (POPM, Agilist) and IC-Agile (ICP-MKG & ICP-LEA). During the pandemic, he worked for a mid-size medtech company’s first Centre of Excellence (CoE) and his passion for marketing agility has manifested in becoming a founding member of Agile Marketing Alliance and an active contributor to the community’s global development.
George was part of the development of Agile Customer-Centricity Manifesto and Agile Finance Manifesto and also translated the Agile Marketing Manifesto into Greek.
He is an MBA instructor at the University of London and Fellow of the Chartered Institute of Marketing (CIM). George has been a Chartered Marketer for more than 10 years, and is also a Fellow of the Institute of Digital Marketing. George is also a board member of the UK CIM’s Chartered Marketeers, and of the NL Agile Marcomms Consortium.
He keeps himself more agile at sea and when composing music or playing with bands. He is a WSET-level wine connoisseur and hopes to advance his growth mindset with next generation AI and superb human skills to connect and collaborate.
Zoë Merchant
Zoe Merchant has over 30 years of experience and works with CMOs and senior marketers to transform strategy, streamline operations and drive measurable performance through agile, data-driven marketing. Zoe leads a strategic B2B marketing consultancy, enabling organisations to embed agileways of working, unlock the power of martech, data and AI, and deliver marketing that drives commercial outcomes. She’s been recognised as a top 10 female leader, a 3x #40OverForty marketing honouree, and a Cannes Lions Creative B2B juror. Zoe is also a certified Agility in Marketing professional.
As the Founder and Managing Director of an organisation that focusses on marketing effectiveness and proving impact through agile operating models and ways of working, Zoe gives marketing leaders the mindset, methods and momentum to deliver marketing that performs, use AI to scale personalisation and efficiency and to build high-performing, adaptable teams.
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