Pragmatic Agility: From Cautious Scepticism to Energised Engagement

SITA overcame scepticism and silos to build collaboration and deliver change faster, making Pragmatic Business Agility business as usual.

06 Oct 2025

 

Session Description

SITA needs to deliver faster, while incorporating change. We needed a seamless, collaborative, transparent and customer focussed way to do this.

Our Product, Development and Operations teams operated independently, which needed to change. There was limited mutual understanding; near universal initial scepticism; uncertainty about the value of change; and a prevailing belief that “other” communities would not engage.

This is the story of how we overcame this to make Pragmatic Business Agility ‘business as usual’.