From Burnout to Breakthroughs: An Agile Marketing Transformation

Charles River’s Marketing team boosted speed, morale and impact during the pandemic by focusing on outcomes and embracing Agile principles.

06 Oct 2025

 

Session Description

When the stakes are life-saving and the pace is relentless, how do you keep teams focused and delivering impact? Discover how Charles River’s Marketing team transformed during a global pandemic, boosting campaign speed to market by 50%, improving morale, and thriving through disruption.

Learn two key lessons: why focusing on outcomes over output drives real impact and how applying Agile principles to your transformation unlocks sustainable agility. Get inspired to rethink how agility shows up in your organisation.