In this webinar, Pam Ashby discusses with Jenny Bailey how an Agile approach to marketing can help busy and pressured marketing departments.
The following points are considered:
- Collaboration – breaking down the marketing silo
- Starting small and measuring results
- Avoiding opinion-based marketing
- Crystal-ballitis – why don’t the experts know the answers?
- Surviving departmental overwhelm
- Staying on track – and remembering where you were going
Sabina Stoiciu gives first hand experience describing how Agile practices are being used on their marketing projects.