Exploring Agile Marketing

With Pamela Ashby and Sabina Stoiciu

22 Nov 2018

In this webinar, Pam Ashby discusses with Jenny Bailey how an Agile approach to marketing can help busy and pressured marketing departments.

The following points are considered:

  • Collaboration – breaking down the marketing silo
  • Starting small and measuring results
  • Avoiding opinion-based marketing
  • Crystal-ballitis – why don’t the experts know the answers?
  • Surviving departmental overwhelm
  • Staying on track – and remembering where you were going

Sabina Stoiciu gives first hand experience describing how Agile practices are being used on their marketing projects.