22 minutes
Farm to Founder: Andrew Burrows’ Path to Purpose
In this episode of the Agile Diaries, Andrew Burrows shares his journey from working on a farm to becoming a co-founder of Hidden Matter.

About this episode
Series 1: Episode 13
In this episode of the Agile Diaries, Andrew Burrows shares his journey from working on a farm to becoming a co-founder of Hidden Matter.
He discusses his early experiences in the gaming industry, the importance of mentorship, and the challenges of navigating corporate culture at IBM. Andrew emphasises the significance of purpose in both personal and professional growth, the role of AI in marketing, and his aspirations for the future.
Key Discussion Points
02:45
How growing up in farming built Andrew’s love of work
12:00
Starting again in New York – First encounters with Agile
35:30
Taking chances – Escaping the trap of being comfortable
“Most people in marketing are incredible, creative thoughtful… really inspiring people.”
Andrew Burrows
Featured in this episode:
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CPO and Co-Founder, HiddenMatterAndrew is the co-founder of HiddenMatter and Chief Product Officer behind Huwey, a platform designed to help leaders understand what’s really shaping behaviour at work. With a career focused on organizational change, team design, and transformation, he specializes in uncovering the hidden feedback and friction that often stall progress. At HiddenMatter, Andrew leads product strategy and architecture, helping organizations improve the experience of work and get more value from every headcount dollar.
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Knowledge & Content Lead, Agile Business ConsortiumFallon is the Knowledge Management and content production professional who is dedicated to the pursuit of knowledge as a gateway to personal and collective growth. She focuses on the creating of engaging content that educates, inspires and sparks curiosity. With demonstrated experience in large organizations, Fallon is a logical thinker who identifies creative solutions for the intended audience.
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