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Agility in Marketing Special Interest Group

Join our network of marketing professionals and agile practitioners to share your experiences, ask questions, discuss common challenges and learn from peers and mentors working across marketing, communications, digital, brand, product and change.

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Meet your peers

Take part in community meet-ups with people who understand the realities of modern marketing work.

Keep the conversation going

Use the online forum to ask questions, share resources and learn from other marketing and agile professionals 24/7.

Learn from real experience

Hear what works, what gets in the way and how others are applying agile thinking to marketing in practice.

Build your network

Connect with marketers, agile practitioners, mentors and peers working across marketing, communications, digital, brand and change.

Trending discussions

See what’s buzzing in the community right now.

Have you heard of Microshifting? I think it might support work/life balance and work well in an agile environment?

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Individuals can become agile, and in combination teams can become agile, but teams and individuals being agile is not the same as an agile organisation.

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Re the AI part, we touched on some of this in our recent BATT whitepaper on taking a human-first approach to integrating AI.

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How many of you left school knowing that THIS is what you wanted to do? I certainly didn’t see it coming… and I used to work as a careers advisor!

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Someone’s added ‘happiness timeline’ to the Mural about connection – can anyone explain?

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How do you keep retrospectives valuable when teams feel “retrospective fatigue”?

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So.. if business agility can get us around the moon – where can it take you this week??

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Food for thought reading this. There’s a big difference between planning, response and reaction.

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What has helped you feel confident enough to use your voice at work?

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Being part of the Agility in Marketing SIG has helped me connect with people who are applying agile thinking to real marketing challenges, not just talking about theory. It is a valuable platform to share experience, test ideas and help shape better ways of working for marketing teams.

Elizabeth Venter-Botha

Elizabeth Venter-Botha

Founder & Transformation Leader

Blue Door Consulting

Join our community

Create a free subscriber account to join the Agility in Marketing Special Interest Group, take part in meet-ups, access the online forum and connect with marketing professionals exploring agility in practice.

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FAQs

Anyone with an interest in agile marketing, marketing agility, business agility or improving how marketing teams work is welcome to join.

You do not need to be certified, work in a specific marketing role or have years of agile experience. The group is open to people at every stage, from those beginning to explore agile ways of working to experienced practitioners applying agility across marketing teams and organisations.

Yes. The community is free to join. You just need to create a free subscriber account to access the community platform, forums and meet-ups.

No. You can join the community with a free subscriber account. Some additional learning resources and benefits may be available to paid members.

The group explores topics such as agile marketing, campaign planning, collaboration, prioritisation, customer focus, measurement, team ways of working and business agility.

It is a space to discuss the real challenges marketing professionals face when trying to work more adaptively, deliver value and respond to changing customer and organisational needs.

Meet-ups are informal online sessions where practitioners can share experiences, ask questions and learn from others facing similar project challenges.

Create a free subscriber account, then join the Agility in Marketing Special Interest Group through our online community platform.