🗓️ Thursday 22nd January 2026
🕐 16:00 - 17:30 GMT
📍 Online / In-person
In today’s volatile marketing landscape, staying agile doesn’t mean chasing every new idea or tool - especially when AI-fuelled creativity is changing the rules by the week. But how do you keep your team nimble and responsive without losing sight of your strategy, purpose, or sanity?
Join marketing professionals from across the globe for a candid, practical conversation on finding coherence amidst chaos. We’ll explore how to:
- Balance rapid experimentation with clear strategic direction
- Create alignment when uncertainty is constant
- Foster psychological safety so innovation can thrive under pressure
This is a live, interactive session - We don't record sessions, to help people to feel safe in sharing, so you’ll need to attend to get the full experience.
Can’t make it live? Don’t worry - the discussion will continue asynchronously in our Agile Marketing online community, where you can catch up with an overview and contribute your insights.
Speaker
Elizabeth Venter-Botha
Elizabeth Venter-Botha is a global leader in Agile Marketing transformation. With over 20 years of experience driving change for blue-chip organizations, she specializes in helping marketing leaders and teams build resilience, clarity, and measurable results through agility.
Recognized as a Business Agility Ambassador and a trusted strategic advisor, Elizabeth has guided complex transformations across industries, including insurance, financial services, technology, and automotive. Her career spans leadership roles at Ford, Avis, and NTT, and today she partners with executives and teams to connect strategy to execution, foster innovation, and create adaptive, human-centered ways of working in a technology-driven age.
- LinkedIn:
- https://linkedin.com/in/lizventer/
Zoë Merchant
Zoe Merchant has over 30 years of experience and works with CMOs and senior marketers to transform strategy, streamline operations and drive measurable performance through agile, data-driven marketing. Zoe leads a strategic B2B marketing consultancy, enabling organisations to embed agileways of working, unlock the power of martech, data and AI, and deliver marketing that drives commercial outcomes. She’s been recognised as a top 10 female leader, a 3x #40OverForty marketing honouree, and a Cannes Lions Creative B2B juror. Zoe is also a certified Agility in Marketing professional.
As the Founder and Managing Director of an organisation that focusses on marketing effectiveness and proving impact through agile operating models and ways of working, Zoe gives marketing leaders the mindset, methods and momentum to deliver marketing that performs, use AI to scale personalisation and efficiency and to build high-performing, adaptable teams.
George Lellis
George is a marketing and transformation leader who helps companies pivot to digital-first, naturally agile, AI-ready commercial operations for optimal customer engagement.
He has been extensively working with agile teams and infused his enthusiasm for agile with multiple stakeholders at all levels after being certified with SAFe (POPM, Agilist) and IC-Agile (ICP-MKG & ICP-LEA). During the pandemic, he worked for a mid-size medtech company’s first Centre of Excellence (CoE) and his passion for marketing agility has manifested in becoming a founding member of Agile Marketing Alliance and an active contributor to the community’s global development.
George was part of the development of Agile Customer-Centricity Manifesto and Agile Finance Manifesto and also translated the Agile Marketing Manifesto into Greek.
He is an MBA instructor at the University of London and Fellow of the Chartered Institute of Marketing (CIM). George has been a Chartered Marketer for more than 10 years, and is also a Fellow of the Institute of Digital Marketing. George is also a board member of the UK CIM’s Chartered Marketeers, and of the NL Agile Marcomms Consortium.
He keeps himself more agile at sea and when composing music or playing with bands. He is a WSET-level wine connoisseur and hopes to advance his growth mindset with next generation AI and superb human skills to connect and collaborate.
Dawn Newman
As part of her role in Communities Engagement at The Agile Business Consortium, Dawn is dedicated to fostering collaboration and connection within the agile community. Dawn supports members by curating resources, facilitating knowledge sharing, and encouraging networking, ensuring that the right tools and guidance are available to help individuals and teams thrive in their pursuit of business agility.
Dawn has over 15 years of experience in digital transformation, professional development, and community building. Her career has seen her work across various industries, where she has successfully driven initiatives that bring people together to solve complex problems, enhance digital capabilities, and champion organisational change.
Outside of her professional life, Dawn enjoys spending time with animals, listening to live music and making things from string and yarn. She is also a keen advocate for lifelong learning and personal development, always seeking opportunities to expand her knowledge and skills.