From Busy to Brave: Our Ongoing Journey to Real Marketing Agility

At a 100-year-old company known for being risk-averse and relentlessly busy, the marketing team made a bold move. They decided to lead the first non-IT team into agile working. What followed was a journey from busyness to bravery.

After reviewing an incredible selection of case study submissions, our 2025 Agile Business Conference Awards panel selected the most outstanding entries that showcase innovation, impact, and excellence. Erie Insurance was one of the awarded organisations invited to share their stories of excellence at the Agile Business Conference 2025.

This case study presentation, taken from the 2025 Agile Business Conference, explores how real transformation requires mindset change. Join Kimberley Kaercher and Kristen Brown as they tell us how Erie chose courage over comfort and learned how to say no in order to build something sustainable.