Executive Summary
The promise of artificial intelligence is immense. It is poised to reshape every function of the modern enterprise, yet the path forward remains unclear for many leaders. This uncertainty often leads to scattershot approaches, leading to a series of "random acts of AI" that produce considerable activity but fail to deliver clear business results. Meanwhile, the competitive threat from new AI-native organizations that are built from the ground up, grows more significant by the day.
The challenge is urgent, up to 95% of generative AI projects fail to deliver business value (The GenAI divide: State of AI in business 2025). Abandonment rates are climbing. The percentage of companies abandoning the majority of their AI initiatives increased from 17% to 42% year over year, with organizations on average scrapping 46% of AI proof-of-concepts before reaching production (S&P Global Market Intelligence, 2025).
MIT’s 2025 analysis of more than 300 AI deployments found that 95% delivered no measurable impact on profit and loss (P&L) (Challapally et al., 2025). Boston Consulting Group’s 2024 survey of 1,000 executives found that 70% of AI implementation challenges stem from people and process issues, with only 10% involving AI algorithms themselves. This is despite algorithms consuming a disproportionate amount of organizational time and resources (Boston Consulting Group, 2024).
The most successful AI organizations follow a different rule; they allocate 10% of resources to algorithms, 20% to technology and data, and 70% to people and processes, validating that the primary challenge is organizational (Boston Consulting Group, 2024).
Projects fail not because of flawed algorithms, but because they overlook the essential human track of integration. Success hinges on leaders recognizing the importance of adaptive change management, thoughtful process redesign, and deliberate cultural adaptation, stewarding this human side of AI transformation. We cannot expect to achieve transformational results with AI by plugging 21st-century technology into 20th-century practices. As roles and responsibilities shift dramatically, leading this evolution becomes a fundamental human challenge.
Fortunately, a community of practitioners is uniquely equipped to guide organizations through this complex transition. Agilists possess the "superpowers" required to meet this moment, from deep expertise in organizational change and systems thinking to invaluable skills in coaching and process improvement. They are masters of adaptation and are adept at making the difficult but necessary decisions to abandon sunk costs in favor of a better path forward.
This paper presents a practical, human-centered approach to building a lasting capability for continuous adaptation in the era of AI. It directly aligns with the Agile Business Consortium's Framework for Business Agility (FBA), providing a clear roadmap for integrating humans and machines effectively. The thesis is simple, successfully integrating AI is both a technological opportunity and, more importantly, a human one. By leveraging the principles of business agility, organizations can build the "capability layer" necessary for humans and machines to work in tandem, creating unprecedented value.
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