🗓️ Tuesday 21st April 2026
🕐 15:00 - 16:00 BST
📍 Online
Agile marketing is helping teams do more than move faster. It’s enabling them to become more strategic, collaborative and resilient in the face of constant change.
In this fireside chat hosted by the Agile Business Consortium in collaboration with Agile Sherpas, we’ll explore insights from the 2026 State of Agile Marketing Report and what the latest research reveals about high-performing marketing teams.
Drawing on new research from the 2026 State of Agile Marketing Report by AgileSherpas, we’ll explore what high-performing marketing teams are doing differently, and why it matters now.
The conversation will highlight how Agile marketers build stronger cross-functional trust, focus more consistently on high-impact work, and create space for strategic thinking instead of remaining stuck in reactive execution. We’ll also explore how leading teams are using experimentation, testing and learning to respond to uncertainty, including in their adoption of AI.
Join us for a practical, insight-led discussion on the habits, practices and ways of working that are helping modern marketing teams perform at a higher level.
This session is hosted in collaboration with
Key Takeaways
By the end of this session, you’ll understand:
- The biggest collaboration challenges marketers face today.
- Why Agile marketing is uniquely positioned to help marketers face change, uncertainty, and complexity.
- How Agile teams aren’t just working more productively, but building habits that help them adapt faster, collaborate better, and earn greater trust across the organization.
- Why, in a time when marketers are fighting for impact and influence, Agile provides a consistent edge.
Speakers
Andrea Fryrear
Andrea is the CEO of AgileSherpas, the world leader in Agile marketing transformation. AgileSherpas helps marketing teams become more focused, more effective, and more impactful through tailored applications of Agile frameworks. Whether you're leading your first Agile pilot or scaling practices across a department, they support you at every step of the journey. Their training, coaching, and Edge Membership platform are designed to meet marketing teams where they are and help them grow with confidence in a flexible, and affordable way.
Since founding AgileSherpas in 2017, Andrea has published two books, Death of a Marketer and Mastering Marketing Agility, as well as hundreds of blog articles. She is the co-author of the ICAgile certification for Agile marketing, and holds numerous accreditations herself.
Andrea has been named one of Entrepreneur magazine’s Top 10 Management Consulting Entrepreneurs to Watch, and she has spoken at conferences around the world. Although once referred to as “The Beyonce of Agile Marketing,” she does step away from her Kanban board sometimes. Her favorite hobbies include drumming, boxing, and hiking in her adopted Colorado home.
- LinkedIn:
- https://linkedin.com/in/afryrear
Dawn Newman
As part of her role in Communities Engagement at The Agile Business Consortium, Dawn is dedicated to fostering collaboration and connection within the agile community. Dawn supports members by curating resources, facilitating knowledge sharing, and encouraging networking, ensuring that the right tools and guidance are available to help individuals and teams thrive in their pursuit of business agility.
Dawn has over 15 years of experience in digital transformation, professional development, and community building. Her career has seen her work across various industries, where she has successfully driven initiatives that bring people together to solve complex problems, enhance digital capabilities, and champion organisational change.
Outside of her professional life, Dawn enjoys spending time with animals, listening to live music and making things from string and yarn. She is also a keen advocate for lifelong learning and personal development, always seeking opportunities to expand her knowledge and skills.
Ross Libby
Ross Libby is the Chief Value Officer at AgileSherpas, overseeing all aspects of value delivery to ensure exceptional experience and results. He is passionate about building great teams that create connection, build community, and deliver amazing impact.
With almost two decades of experience driving digital and culture transformation at Fortune 500 companies, Ross has held roles ranging from analyst and consultant to product manager and coach. After experiencing traditional approaches to work early in his career, he discovered agility and quickly began championing its broad-ranging benefits.
Ross is active in the Business Agility community, serving as a keynote and speaker, coordinating global conference experiences, and leading meetups. A recipient of the “Overall Transformational Initiative” award at the World Agility Forum, Ross also holds numerous certifications, including Professional Agile Coach (ICP-ACC) and Leading with Agility (ICP-LEA) from ICAgile, Scrum@Scale™ Practitioner (CSaSP) from Scrum Inc., and TrainerTalk from The Bergerac Group.