From Burnout to Breakthroughs: An Agile Marketing Transformation

When the stakes are life-saving and the pace is relentless, how do you keep teams focused and delivering impact? This case study provides two key lessons – why focusing on output drives real impact and how applying Agile principles to your transformation unlocks sustainable agility.

After reviewing an incredible selection of case study submissions, our 2025 Agile Business Conference Awards panel selected the most outstanding entries that showcase innovation, impact, and excellence. Charles River Laboratories was one of the awarded organisations invited to share their stories of excellence at the Agile Business Conference 2025.

Get inspired to rethink how agility shows up in your organization with Charles River’s case study presentation, taken from the 2025 Agile Business Conference, where Darci Helbling and Laura Robinson tell us how Charles River’s marketing team transformed during a global pandemic, boosting campaign speed to market by 50%, improving morale and driving through disruption.