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What is Business Agility? | Agile Business Consortium

Business Agility

Enabling businesses and individuals to be more adaptive, creative and resilient

How Agile is Your Culture?

Discover how agile your culture is with Pulse, the agile culture survey tool, and determine whether your culture is transformational, surviving, or somewhere in between.

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White Paper: The 9 Principles of Agile Leadership

Business agility and agile teams require agile leaders. Learn about the principles of agile leadership and download our free white paper.

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White Paper: Towards an Agile Culture

To be truly agile, an organisation needs to operate in a very different way, with leadership, values and norms all reinforcing the culture.

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What is Business Agility?

What is Business Agility?

Business agility is the ability of an organisation to:

  • Adapt quickly to market changes - internally and externally
  • Respond rapidly and flexibly to customer demands
  • Adapt and lead change in a productive and cost-effective way without compromising quality
  • Continuously be at a competitive advantage

Business agility is concerned with the adoption of the evolution of values, behaviours and capabilities. These enable businesses and individuals to be more adaptive, creative and resilient when dealing with complexity, uncertainty and change leading to improved well-being and better outcomes.

What is an Agile Business?

An agile business is an organisation that embraces the agile philosophy and values at its core, from its people and culture, to its structure and technology. Consequently, an agile business is customer centric.

An agile business can respond quickly and effectively to opportunities and threats found in its internal and external environments (be they commercial, legal, technological, social, moral or political).

What is an agile business?
Why be Agile?

Why be Agile?

So, why agile? The future is unpredictable, and with the world and its technology changing ever faster, it is creating greater uncertainty to our needs and requirements. Businesses that embrace agile are able to adapt faster; delivering little and often, testing the environment and remaining customer focused.

Agile Culture

In an agile business culture, uncertainty can be handled more efficiently by a team that is naturally more adaptive, flexible and innovative.

We have defined seven elements of agile culture DNA, and developed the free Agile Culture Development Matrix, which describes five levels of agility for each of the seven elements.

Pulse, the agile culture survey, shows you where your team sits for each of the seven elements.

Pulse Survey
what is agile culture?

Agile Culture Development Matrix

Do you want to know how agile your team’s culture is, and how to develop it? The Agile Culture Matrix allows you to easily understand your team’s culture using five stages and the seven DNA elements of cultural agility.

The Framework for Business Agility

Highlighting the elements required to make any organisation truly agile

The Framework for Business Agility is designed to help organisations become more adaptive, creative and resilient. It has been developed in consultation with Consortium members and other agility practitioners who have contributed their real-world experience to its creation.

The framework illustrates the elements required to make any organisation truly agile. Running projects and business operations in an agile way is a key part of business agility, but they won’t make an organisation agile on their own. Agile businesses also need an agile strategy including an agile approach to their market.

Stay up to date with our work and the evolving framework.

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Contact Us

Tel: + 44 (0)1233 611162

Agile Business Consortium
International House
Dover Place
Ashford, Kent
TN23 1HU
United Kingdom

About Us

The Agile Business Consortium is the professional body for Business Agility, and our high value, low cost membership is open to everyone.

Wherever you are on your journey to agility, we are there to support you. We create and share agile research, case studies, resources and tools that help you to compete in today’s disrupted world.

We’ve been contributing to agile knowledge for 25 years and are the world’s oldest agility-orientated organisation. A registered not-for-profit, we’re the brains behind AgilePM®, AgileBA®, AgilePgM® and AgileDS™. Over 100,000 people around the globe are now AgilePM certified.


© 2019 Agile Business Consortium Limited

Agile Business Consortium Limited is a not-for-profit organisation limited by guarantee.

Registered address: Second Floor, International House, Dover Place, Ashford, Kent, TN23 1HU

Registered in England & Wales. Registration No. 3030597.