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AgileBA ATO campaign hub

Everything your team needs for the AgileBA campaigns.

A central hub for Accredited Training Organisations to access campaign assets and weekly content packs in one place, without the need to log in.

Pre-Campaign Assets
Future Headline
AgilePM + AGileBA
Agile Business Analysis certification badge with portrait of a professional woman

How to use this hub

Each campaign stage has a downloadable asset pack. Use the guidance, adapt the copy for your channels, and check back as new weekly packs are added.

1. Download the pack

Each card links to a ZIP folder with the approved assets

2. Use the content provided

Use the approved links and content which is included

3. Check back regularly

New packs will be added during the campaign

Pre-Campaign Assets

Blurred People in a Meeting Room Through a Glass Window with Green and Purple Shapes

Launch Briefing Pack

PDF with a checklist to inform ATO’s of everything about the campaigns.

Download asset
A blurred image of a man walking through an open plan office

Pre-Campaign Assets

All the assets you need to prepare your team and update your course webpages

COMING SOON

Future Headline Campaign Assets

Blurred People Leaning Over a Table in a Meeting Room with Yellow, Purple and Teal Shapes

Week 1 – 7th September

Hospital trust withdraws AI tool after patient safety concerns ignored

Campaign assets include social graphics, videos, captions and supporting content.

DOWNLOAD WEEK 1
Blurred People Standing and Talking with Dark Purple and Grey Shapes

Week 2 – 14th September

Hundreds of jobs cut after £27m transformation fails to deliver benefits

Campaign assets include social graphics, videos, captions and supporting content.

DOWNLOAD WEEK 2
Blurred People Leaning over a Table with Laptops with Orange and Teal Shapes

Week 3 – 21st September

Regulator investigates automation program linked to service failures

Campaign assets include social graphics, videos, captions and supporting content.

DOWNLOAD WEEK 3
Blurred People Walking Through an Office Setting with Yellow and Orange Shapes

Week 4 – 28th September

Organization writes off £12m investment after customers refuse to use platform

Campaign assets include social graphics, videos, captions and supporting content.

COMING SOON
Two Blurred People Sat at a Boardroom Style Table with Yellow and Teal Shapes

Week 5 – 5th October

Council saves £8m after early review prevents unnecessary transformation program

Campaign assets include social graphics, videos, captions and supporting content.

COMING SOON
Blurred People in an Open Plan Office at Desks with Purple and Blue Shapes

Week 6 – 12th October

Simple question prevents multi-million-pound mistake

Campaign assets include social graphics, videos, captions and supporting content.

COMING SOON
Two Blurred People Sat at a Boardroom Style Table with Yellow and Teal Shapes

Week 7 – 19th October

Board expands Agile Business Analysis capability after £5.4m program saving

Campaign assets include social graphics, videos, captions and supporting content.

COMING SOON
Blurred People Talking Around a Boardroom Style Table with Yellow and Purple Shapes

Week 8 – 26th October

AgileBA® helps you deliver the right thing

Campaign assets include social videos, captions and supporting content.

COMING SOON

AgilePM + AgileBA Campaign Assets

A blurred image of a person in a whit shirt walking past some desks in an office

Email Nurture Series

A ready-to-use email series designed to re-engage your AgilePM audience and introduce AgileBA as the natural next step.

COMING SOON
Blurred People Walking Through an Office Setting with Blue and Teal Shapes

Social Media

Social graphics and captions to help you reconnect with your AgilePM and project management audiences.

COMING SOON
Blurred People in a Meeting Room Through a Glass Window with Green and Purple Shapes

Sales Enablement

Conversation guides and supporting resources to help build on existing customer relationships.

COMING SOON
Blurred People Leaning Over a Table in a Meeting Room with Yellow, Purple and Teal Shapes

Other Resources

Supporting resources to help you deliver a consistent message regarding AgilePM + AgileBA.

COMING SOON

FAQs

This hub is designed to give ATOs a single source of truth and keep every asset connected to the approved campaign message.

This hub is for Agile Business Consortium Accredited Training Organisations (ATOs) delivering AgileBA. It provides ready-to-use campaign assets and messaging to help you promote AgileBA consistently

Each weekly asset pack includes a social media graphic, video, captions and supporting content to help you promote the campaign across your channels.

New campaign assets will be added regularly throughout the campaign. Check back regularly to download the latest content.

Please contact the Agile Business Consortium team, and we’ll look into it as quickly as possible.

The campaign assets have been created in standard formats for consistency across all partners.If you have a specific requirement, please contact us and we’ll do our best to help.

The campaign assets are designed to be shared externally, but this hub is for ATO use only. Please don’t share the hub link publicly, but feel free to share it with colleagues within your organisation.

Please contact the Agile Business Consortium team if you have questions about the campaign, how to use the assets or what to share during each stage.

Need extra help?

If you have a question about the AgileBA campaign, need help using the asset packs, or would like something in a different format, let us know. We’ll review your request and get back to you as soon as we can.

[email protected]

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