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Episode 7: Business Agility Framework with Andrew C - Bitesize Agility | Agile Business Consortium

Bitesize Agility

Episode 7: Business Agility Framework with Andrew Craddock

In this episode Emily Ruffle, Head of Insights at the Agile Business Consortium is joined by Andrew Craddock, current Chair of the Agile Business Consortium, agile trainer and coach and one of the creators who helped develop the Business agility Framework, to discuss what is Business Agility and how it came about?

View all videos in the Bitesize Agility Series

Bio - Andrew Craddock

Andrew’s first experiences of Agile came as an IT project manager at British Airways in 1997 – some four years before the publication of the Manifesto for Agile Software Development (the Agile Manifesto) that led to such dramatic change in ways of working in the first decade of this millennium. At this time Andrew had to acknowledge the futility of embedded doctrine from the 1970s of ‘command and control’ management based on ‘big up-front design’ and extensive detailed planning. Confronted with irrefutable evidence of systemic failure associated with the current norm, the switch to try a different approach was not a big ask. Within weeks the potential of a collaborative, empowered team, rather than one controlled by a single individual, was emerging and within months its success was clear for all to see. Many consider the mid-80s to the mid-90s to have been British Airways’ heyday - the time when visionary leadership transformed the airline from one that was half-heartedly dedicated to flying aeroplanes around the world to one that made the customer the centre of everything. Customers who whole-heartedly agreed that British Airways was “the world’s favourite airline”. Andrew’s passion for Agility and Customer Service, inspired by his experience in the 1990s, are undimmed as is his belief that they are two of the fundamental underpinnings of true Business Agility.

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