Predictors for Agile Marketing Success: Why some organizations do better at adopting Marketing Agility than others

Combining the results of this years’ State of Agile Marketing Report with experience in guiding teams towards Marketing Agility, AgileSherpas are experts on Agile Marketing teams and what makes them successful as they adopt and scale Agile ways of working.

Join Aniela Larson, Agile Trainer and Coach with AgileSherpas to delve deeper into what Agile marketing teams look like, what some predictors of success are and what we can do to best set ourselves up for sustainable Marketing Agility. 

Learning Outcomes:

  • Agile Marketing in Practice: What does this tend to look like in real marketing teams? 
  • Key predictors to success in adopting marketing agility 
  • Ways to boost marketing agility sustainability 

Level: 1



AgileSherpas is the world’s leading Agile marketing training, consulting, and coaching organization. We guide marketing departments and other non-technical teams to high performance by translating successful Agile ways of working to then be applied toward specific functions. 




Aniela  Larson

Aniela Larson

Agile Trainer and Coach, AgileSherpas

Aniela has over 15 years experience in marketing across a variety of industries and specializations. Aniela was first introduced to agility and Agile methodologies in 2017, and has since launched and scaled numerous Agile marketing teams. She continues to apply her expertise and passion around this working for the AgileSherpas where she trains, coaches and consults teams and organizations in their Agile adoptions and transformations.

In addition to a BBA from Wilfrid Laurier University in Waterloo, Ontario, Aniela holds an MSc in Economics and Business Administration with a specialization in Change Management from Norges Handelshøyskole in Bergen, Norway, and additionally holds a CEMS Master in International Management from HEC Paris. When not working, Aniela devotes her attention to her young family, and their shared passions for the outdoors in beautiful British Columbia.


Agile Business Awards 2023 - Virtual Conference

Wednesday 22nd March 13:00-18:00 UTC | Thursday 23rd March 08:00-13:30 UTC

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